60 multifamily deals analyzed in 2 weeks. 3 LOIs submitted.

I've worked in IT my whole career — from systems engineer to Director level, most recently as an IT Manager. Recently I really got into AI and started learning how AI can solve real business problems.

In 2024 I shifted my focus from residential to commercial multifamily and was struggling to analyze deals as quickly and thoroughly as I would like. The more I learned about AI, and with my background in tech, I decided to do something about it. I launched the Multifamily Deal Analyzer Pro to combine everything I need in one platform and reduce decision time so I can do more deals. At the end of the day, the more deals you can analyze, the more deals you're going to close.

It wasn't one moment. It started with hours wasted moving data from PDFs to Excel, with rent rolls coming in all different formats — I'd have to manually align everything so my Excel model could even understand it. That's when I said: enough of this.

Get the materials from the broker. Hope it's in a format that works for my model. If not, spend time formatting it — anywhere from 30 minutes to 4 hours depending on how bad the package was.

Then copy the format into the model. Match the values for the T-12 and the rent roll so the model could understand it. Now I've got a basic analysis I can use, but I still have to go do market analysis, additional AI research, deeper deal analysis, sensitivity analysis. It was a lot.

I'm the type of person that won't stop — that's just how I'm built. So I was constantly up until 3 or 4 AM analyzing deals. I had to, to be able to compete.

I knew the only thing I can control is how hard I work. But then I thought: what if I take that energy and work smarter on something that would dramatically cut my late nights? And what if I could help other people do the same? That's how the concept came about.

CoStar is a great tool, it's amazing — but it's ridiculously expensive, and it lacked some of what I needed, like showing the investor what their journey would look like investing with us.

Excel templates are what I mainly used, and you can tell from my previous answers how much time they took. There was nothing I saw that did what I needed in one product that was actually affordable.

KeptDo is all about my motto and how I live my life: we keep our word, and we do what we say we're going to do. That's where Said. Done. comes from.

Midwest deals. 20 to 100 units. Class B assets in Class A or B areas. The 60 deals came in through a combination of broker networks, on-market pipeline, and off-market relationships.

With KeptDo we were able to fully analyze a deal in 1 to 2 hours — enough to make an informed decision on whether to pursue further. If we did pursue, we used the tool to run further analysis: sensitivity, best-base-worst case.

These are things that used to take hours, sometimes days, in Excel. I have it done in under 10 minutes with the Analyzer.

They fit our KPI metrics and what we typically like to return to investors. Even in worst-case scenarios, all three were projecting:

• Cash-on-Cash distributions: 4.5%–7%
• IRR: 10%–12%
• Equity Multiple: 1.85×–2.0× over a 5-year hold

KeptDo let us see not only the returns, but also understand what the investor journey would be. It let us see different capital structures and pick the one that aligned best — a true win-win for our investors and partners.

On a good day, the old workflow was about 3 hours per deal. That's 180 hours across 60 deals — and I'm being very open, it usually takes much more time than that.

At my time value of $200/hour, that's $36,000 in just analyst hours. And that doesn't even include business planning or deep analysis — that's only what we call Level 2 Underwriting.

To be completely transparent: we have missed call-for-offers in the past because we simply couldn't go fast enough. The Analyzer solves that for us, and I hope it does the same for other operators.

We made best-and-final, but we were outbid by other groups. That's OK. We're very conservative in our analysis and we stick to the numbers — that's how we protect investor capital and ensure the returns we promise.

Our investors love the transparency of the Deal Analyzer. Our core values at Level 7 are Truth, Trust, Transparency, Teamwork, and Traction. It's important to me that the tool delivers on all of those — that investors feel like they're part of a team and understand the playbook.

Try the 14-day free trial. Underwrite 3 deals with it. If you don't see how much time it saves you, move on from it — but I think you'll realize it's not just about the time. It's about the value the tool provides in raising capital, understanding the best capital stack, and seeing the true returns.

I also want feedback. If there's something you think the tool should do that it doesn't, let us know. We're always looking to make it better.