Comparison
KeptDo vs. RealPage
Different stages of the same business. RealPage runs the properties you already own. KeptDo helps you decide which ones to buy next. Most active syndicators eventually use both — at different points in the deal lifecycle.
TL;DR
KeptDo is for the acquisition side: underwriting deals, generating LOIs, building LP-ready packages. RealPage is for the operationsside: managing rent, leases, accounting, and revenue across properties you own. They're complementary, not competitive.
Side-by-side comparison
| Dimension | KeptDo | RealPage |
|---|---|---|
| Primary purpose | AI underwriting for deal acquisition | Property management + revenue management |
| When you use it | Before you buy (acquisition) | After you own (operations) |
| T-12 / T-3 / rent roll parsing | AI extracts from broker packets | Generates these for properties you own |
| Returns modeling (5-yr proforma) | Built-in, scored | Not a primary feature |
| Sensitivity / scenario analysis | Base/up/down in parallel | Not a primary feature |
| Generated LOI | Yes | No |
| LP-ready pitch deck | Generated automatically | No |
| Rent comps & market data | Pulled and synthesized per deal | Market Analytics product is strong |
| Revenue management (lease pricing) | Not applicable | YieldStar is the industry standard |
| Property accounting | Not applicable | Built-in (OneSite, Yardi alternative) |
| Built for syndicators acquiring | Yes — the core user | No — built for institutional operators |
| Built for syndicators operating | Not applicable — acquisition tool | Yes — its core market |
| Investor journey mapping | Built-in for hold period | Not applicable |
| Pricing transparency | Public: $99 / $249 / custom | Enterprise quote-based |
| Time to value | First underwriting in hours | Multi-month implementation |
Where RealPage wins
- Revenue management. YieldStar is the industry standard for lease pricing at institutional scale.
- Property accounting and operations. OneSite is the backbone of how many large multifamily portfolios run day-to-day.
- Market Analytics for owned portfolios. If you need rent comps for your existing properties on an ongoing basis, RealPage has the data.
Where KeptDo wins
Acquisition speed
From broker packet to LP-ready underwriting in 2 hours. RealPage isn't built for this.
Generated LOI + pitch deck
KeptDo produces the deliverables that win deals — letter of intent, returns model, pitch deck.
Deal scoring
100-point rubric on every deal so you compare apples to apples across the pipeline.
No implementation
Start in 5 minutes. RealPage enterprise deployments take months.
Built for SMB syndicators
$5M–$200M operators. RealPage targets institutional firms with 10K+ units.
SaaS pricing
$99 or $249/mo public. Cancel anytime.
Use KeptDo to buy. Use RealPage to operate.
Start with the deal that gets you to ownership in the first place.